7 Times Indian Brands Faced Backlash For Their Ads

Social media has turned into one powerful weapon and it now has the power to construct or destruct a society’s thought process. We have seen many brands create powerful ads and campaigns to send out a message to society, but sometimes these ads aren’t well received and the power of the faceless comments on social media is such that they are forced to pull down these commercials.

While some commercials faced backlash for the right reasons, some did deserve a chance to highlight the importance of the same. So here we are with a list of brands that faced backlash for their “creative” ad campaigns. Do let us know through our social media pages, whether or not they deserved the hate they received.

1. Fem, Dabur

It seems a lot of Indian sentiments were hurt this year, and here another one bites the dust. Dabur India faced backlash for its commercial of Fem bleach. This ad was created for the occasion of Karva Chauth. The ad showed the love between a same-sex couple and this didn’t go down well with some of the Indian audience. (Some did appreciate the thought behind the ad)

Watch the ad

Criticisms

Soon after facing the backlash and after receiving a warning from the Madhya Pradesh Home Minister Narottam Mishra of legal action against the firm, Dabur withdrew their commercial and issued a statement.

2. Fab India

Fab India is at the receiving end because of a Diwali-themed advertisement and named it “‘Jashn-e-Riwaaz’. An uproar was seen over the Urdu name used in the commercial and many sections of the society called it culturally inappropriate for “unnecessarily including Muslim ideologies in a Hindu festival”

Criticisms

3. Manyavar Ad

Manyavar’s latest Mohey ad featuring Alia Bhatt faced backlash due to its concept. The commercial tried to highlight sexism present in the ritual of Kanyadaan and tried to send out a message saying that daughters aren’t just a burden to marry off. They introduced the concept of Kanyamaan – Tradition wahi, soch nayi. The concept did highlight equality, but many saw it as an attack on the Hindu wedding ritual. Social media then saw the trending of the hashtag boycott manyavar.

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Criticisms

4. Zomato Ad

Hrithik Roshan and Katrina Kaif were recently seen in a Zomato ad. While the brand wanted to promote its fast delivery policy, it faced severe backlash saying that they ill-treat their employees. People also pointed out saying that instead of spending a bomb on hiring A-listers for their advertisements, it’s better to spend that money on the delivery executives.

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Criticisms

5. Tanishq Ad

Tanishq’s ad of interfaith marriage had raised eyebrows and it faced so much flak on the internet that they were forced to pull the commercial down. The brand was accused of promoting love jihad and was called out for showing the custom of the bridal shower (godh bharai) in a Muslim household. While many criticized the ad, Shashi Tharoor stood strongly by the message sent out by the brand.

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Criticisms

After Tanishq pulled down the advertisement, many came out and said that Tanishq shouldn’t have chickened out.

6. Ceat Tyres Ad

Aamir Khan’s recent advertisement for the Ceat tires sparked a lot of debate. The commercial shows Aamir Khan advising people not to burst firecrackers on the streets. This has put the ad into controversy. Karnataka BJP MP raised an issue against the ad and said that if bursting crackers on the street is an issue then blocking roads in the name of Namaz on Fridays and other important festive days by Muslims should be a problem too.

Watch the ad:

Criticisms

7. Surf Excel Ad

Another ad that stayed in the limelight for all the wrong reasons is of the Surf Excel. The commercial showed Hindu Muslim unity during the festival of Holi. They combined their tagline Daag Acche Hai with the Holi special tagline Rang Laaye Sang to show the love between the two communities, but it didn’t go well with the audience and it ended up receiving hate.

Watch the ad:

Criticisms

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