Momo & The rise Of K-Pop Music In India

What is K Pop?

K-pop, for the uninitiated, is short for Korean popular music, is a genre of music originating in South Korea as part of South Korean culture. The French INA defines K-pop as a “fusion of synthesized music, sharp dance routines, and fashionable, colorful outfits”. Songs typically consist of one or a mixture of pop, rock, hip hop, R&B, and electronic music genres.

The more modern form of K-pop emerged with the formation of one of the earliest K-pop groups, the boy band Seo Taiji and Boys, in 1992. Their experimentation with different styles and genres of music and integration of foreign musical elements helped reshape and modernize South Korea’s contemporary music scene.

With the advent of online social networks and Korean TV shows, the current spread of K-pop and Korean entertainment, known as the Korean Wave, is seen not only in East Asia and Southeast Asia but also in India, Pakistan, Bangladesh, South America, Africa, the Middle East and throughout the Western world, gaining a widespread global audience.

K-Pop is trending again… The reason is Momo 😀 Well, the most popular couple – Super Junior’s Kim Heechul and TWICE’s Momo seem to have ended their much-hyped relationship. Fans are going crazy over this and are really upset about the same! The web is flooded with news and tweets about their breakup!

Rise Of K-Pop In India

Now, this makes us wonder since when did K-Pop become the rage in India? Since when did K-pop gossips overtake the Bollywood ones?

Names like BTS, Park Soo Joon, and TWICE had already captured the attention of the global audience before they made their way to the mainstream Indian audience. Initially, K-pop wasn’t a massive hit in India. But recently, the K-pop culture spread its wings, and now it’s soaring high. A major chunk of the credit goes to the Pandemic!

Our lives came to a screeching halt after the lockdown was imposed. The first lockdown followed by the second, none of us even thought that our lives would see a drastic change like this. We indulged ourselves in activities like cooking, baking, and music to kill time and keep us sane! This is the time most people discovered K-Pop!

Speaking of music, one genre gained massive popularity in India during the pandemic and that is K-Pop (Korean pop music). K-Pop combines the best of audio-visual entertainment. There are many reasons to like Korean pop music, reasons like:-

  1. Songs Are Addictive: – People usually listen to catchy songs. Korean Pop music stays in your head. Once you hear it, you re-hear it, you refer it to a friend, and the stars eventually become popular. The chorus is soothing and easy to remember which attracts the audience. You just can’t get the tune out of your head!
  2. Attractive Videos: – K- Pop is not just about music, they make sure the music videos are equally attractive with vibrant colors, different costumes, and a story to tell. Top these with really high production values and you have a formula for a K-Pop hit!
  3. Talented And Skilled: – It takes years to be perfect. This is the mantra that the K-Pop singers and dancers follow. They are trained, they practice for years till they feel they can nail it. In short, they come in with perfection! Also, they make sure that they maintain themselves so that the video looks good!

Don’t believe us, yet?

Check out this video to see and judge for yourselves.

If we check the records of the last three months, India has climbed a few ranks up to and is now in the third position amongst the countries contributing to the views of K-Pop music and videos!

India’s tryst with K-Pop actually began from the Northeast, especially Manipur after they banned the consumption of Indian entertainment. They believed that they upheld their feudal values. This is when Korean drama and music took over in the Northeast. This slowly spread towards the whole of India and now all major music platforms and TV channels feature K-Pop music because this has become the need of the hour.

Many K-Pop artists also want to come to India and do concerts, they are interacting with the Indian audience and are also collaborating with Indian PR agencies and making a place in the Indian market. BTS being the main attraction in all of K-pop, their merchandise has also seen a huge rise in the industry.

If we see the other side of the coin, the K-Pop also faces a lot of flak in India, mainly the boy bands, for their way of dressing. Indian society, where testosterone-boosted brawny men are venerating, people who do not follow these idols, usually give them names and are unaccepting towards their sense of dressing and style and often mock people who follow them.

But this isn’t stopping the youth from following the K-Pop. They have already tasted the beauty of it and now there is no going back! In the coming years, the K-Pop industry is just going to grow bigger and bigger in the Indian industry!

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